VAB, the leading Belgian mobility service provider, aimed to enhance their customer experience and website design while boosting their Google performance score. Their key objectives were:

• Implement a Mobile-First Design: Prioritize mobile users to improve accessibility and engagement.
• Achieve Design Consistency: Ensure a uniform look and feel across all pages.
• Develop a Uniform Design System: Create a cohesive framework to streamline future design and development efforts.

One significant challenge was maintaining design consistency throughout the entire VAB platform while respecting the needs and concerns of the multiple business units within the company. This required a mature design studio capable of listening, understanding and challenging existing designs and safeguarding new design decisions—a role perfectly suited for Fabrikate.

Understanding. We initiated a series of workshop with VAB’s key stake holders. This allowed us to:

• Implement a Mobile-First Design: Prioritize mobile users to improve accessibility and engagement.
• Achieve Design Consistency: Ensure a uniform look and feel across all pages.
• Develop a Uniform Design System: Create a cohesive framework to streamline future design and development efforts.

Strategic Design Implementation. We delivered:

• Templates and Frameworks for Content Pages: Ensured consistency and ease of content updates for all business units.
• Well-Decided Designs for Key Pages: Enhanced user engagement on high-traffic pages.
• A Uniform Design System / Design Bible: Served as a single source of truth for all design elements.

Seamless Handoff and Quality Control.

• Development Collaboration: Worked closely with VAB's development team to ensure designs were technically feasible and aligned with development best practices.
• Quality Assurance: Assuring that all design decisions are correctly followed and applied in development.

Enhanced Design System

VAB now has a mature design system with the following major advantages.

For the Development Team:

• Consistent Ul components streamlined the coding process.
• Clear overview of design elements reduced development time.

For Business Units:

• Content guidelines improved the efficiency of content creation.
• A clear overview of content blocks facilitated easier page management.

For the Design Team:

• Quick onboarding of new team members due to standardized guidelines.
• Easily expandable and adaptable design system, resulting in lower maintenance costs.

Company-Wide Design Alignment

• Achieved consensus on design decisions across all business units.
• Established a uniform brand identity throughout the entire VAB digital platform.

Strengthened Partnership as VAB's design studio

• Our design team has added value and acts as an internal team player for VAB's development team.
• Continued collaboration with VAB, reflecting a successful and ongoing partnership.